Pre-Order #4: The Impact Of Streetwear Is Undeniable in terms of high fashion and the upper echelons of the industry… @reveriepage | pre-order link in bio: https://igg.me/at/page4 Guest Creative Director: @nigelbarker Sustainability Director: @jeanineballone Editor’s Note: Streetwear is - street, local, made-to-order, upcycled, untrained, urban-centric, bold, loud, ethnic, underserved, and generous in its nature, representing a subset of culture. Streetwear also has intent and is often unintended - a byproduct. It’s raw - it’s basic. Defined and undefined. Refined and unrefined. An experiment, and aspirational, knowing exactly where it wants to be. You saw it with FUBU, where Daymond John, one of its four founders, has grown his personal brand into the ideal shark to swim with when your next business idea surfaces. How athletic brands influenced urban artists to create defining music of the culture as RUN DMC did, and forced the hand of entrepreneurial spirits, turning on a familiar Iceberg brand to create Roc-A-Wear, solidifying the foundation pillars to JayZ’s billion-dollar empire. Skaters and surfers out West saw Rock’n Roll culture as the proverbial ‘F*ck You” to social norms, spawning brands like Stussy, arguably the founding brand of the streetwear genre. Today, we have Hellstar founded by Sean Holland out of Las Vegas, in 2019, who connects spiritual attributes to his brand that ironically represents a notion to be seen - to shine like a star in the social media era. Streetwear is - and always has been - the creation of fashion that serves an aspirational, moral, and communal function. Creating tribes and sharing lineage…